Lash & Brow Enhancer FAQ

Q: What is an eyelash and brow enhancer, and what does it do?

High-quality eyelash and brow enhancers work in a dual action approach to grow long, luscious lashes and brows. First, they condition brittle eyelashes and brows by locking in moisture. Second, they boost the lengthening and thickening of lashes in the anagen phase of their growth cycle by stimulating protein production.

Essentially, thin and brittle eyelashes and brows result from lashes and brows which break off or fall out prematurely. This can happen in response to external elements, such as the environment and makeup, as well as, due to age. By deeply conditioning eyelashes and eyebrows, they will return to their stronger and healthier structure. Additionally, using biotechnology will stimulate collagen synthesis to solidly anchor them, and to grow longer, fuller and younger looking eyelashes and eyebrows.

Q: Do all eyelash and brow enhancers work?

Unfortunately, no. Many fly-by-night companies just ride these beauty trends, manufacturing inferior products with the wrong ingredients and proportions. Even worse, they often use synthetic compounds and dangerous chemicals which can irritate the eyes and skin around the eyes and cause cellular damage.

Q: What should I look for?

• It must contain patented ingredients that are backed by clinical studies.
• It must have a high percentage of active ingredients (the higher the better).
• It must not contain any prescription medications, like prostaglandins.
• It must not contain parabens, GMOs, artificial fragrances, hormones or phthalates.
• It should not be tested on animals.
• It should come with a confident money back guarantee.

Q: What about safety? Are there side effects to watch out for?

Make sure your eyelash and brow serum does not have any added parabens, GMOs, artificial fragrances, hormones or phthalates. Not only can they irritate your eyes and the skin around your eyes, but they can cause long-term cellular damage. If you are unsure of the safety of your serum, consult with an AMA approved dermatologist or Ophthalmologist.

In addition, prostaglandins, which are available via prescription, can cause severe skin swelling and discoloration, as well as, unwanted facial hair growth and have been shown to permanently change eye color, darken eyelid skin, irritate and redden eyes, cause asthma symptoms and dizziness.

Q: What is the correct way to apply an eyelash and brow enhancer?

First make sure to remove your contact lenses, if you wear them. Next, thoroughly clean your face and eyes with warm water and a gentle cleanser to remove any oil, dirt and makeup residue.

Then, using an applicator brush, carefully smooth the serum across your upper lash line, starting from your inner eye and extending outward, exactly like how you would apply an eyeliner. Do not apply to your lower lash line.

Some serums come with a mascara wand and can be applied the same way you would apply mascara. Start at the base of your eyelash near the root and continue to the tip of the lashes to ensure each eyelash is completely coated.

If using on eyebrows, fill in the sparse areas within the eyebrows with the serum brush, taking care not to use an excess of the serum which could get on other areas of your face.

Eyelash and eyebrow serums should be applied at nighttime.

Q: How long will it take to see the effects?

The quality of your eyelash and/or brow enhancer will determine how quickly you see results. For high-quality products, you can expect to see a difference instantly. Some customers we spoke to reported seeing results in as little as one week. For others, it took about a month. Results also seem to be a bit different for each person.

Q: How much do eyelash and brow serums cost?

The cost of eyelash and brow serums varies based on the manufacturer. Many of them are worthless, just random companies with cheap quality products trying to cash in on the latest beauty trends. Some brands focus more on their labels and packaging rather than on the actual products. Thus, creating low-end products, counting on the fact that most people won't read the labels or do their research.

Buying an eyelash and/or brow serum for $100s of dollars won't guarantee a high-quality product, and purchasing something from a drugstore may also be nothing more than cheap mascara. Research a range of high-end and low-end brands before spending your money.